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The aim of Amazon listing optimization is to improve your Amazon product page in order to improve your organic ranking on Amazon and ultimately increase your sales. The process involves addressing the title, bullet points, descriptions, images, and back-end keywords of your listing. By optimizing your listing, you can increase search relevance or visibility, click-through rate (CTR) and conversion rate (CR).
You can improve your conversion rate by optimizing your keyword ranking. The following are two very important things you can do to benefit your listings and business by increasing your customer conversion rate:
Increased Amazon sales and revenue can be attributed to optimize Amazon listings. It does not matter how many visitors come to your listing, better content will naturally lead to higher conversions and sales.
Traffic to listings is increased when sales increase. Listings that have the best conversion rate receive more rewards on Amazon. Customer searches for the best listing on Amazon lead to greater visibility and higher sales. Consequently, more shoppers see the best listings, leading to even greater sales.
Typical results from our Amazon listing optimization service are:
- Better product exposure
- Fewer product returns
- Higher sales volume
- Greater customer satisfaction
- Higher-quality listings
- Higher rankings in searches
Amazon Europe is the second largest Amazon marketplace outside the United States, so Sellers Reliance also offers optimization services for Amazon Europe listings. With millions of potential customers in Europe, you have an incredible opportunity to market your product. It is easier to make sales on Amazon Europe since many of its product categories are less saturated than those in the U.S. Thus, you face less competition and gain greater sales opportunities.
Constructing Listings That Speak to Customers and Amazon
Amazon’s goal as a buyer-based search engine is to provide consumers with relevant listings that encourage them to buy when they search for a product. As a business, Amazon’s primary objective is to sell as many items as possible to as many customers as possible.
Customer appeal is also the most important factor when it comes to Amazon listings. Sellers and Amazon both benefit from more conversions and profits when a listing is popular with shoppers.
Due to this, Amazon has built its algorithm and SEO practices to reward listings that offer the most value to customers. Sellers can optimize product listings by using a variety of key content elements, including titles, bullet points, product descriptions, photography, videos, A+ Content, and backend search terms.
Optimization occurs when these elements are coordinated and shoppers are more likely to convert to buyers. The exact level of attention each content area deserves is assured by Sellers Reliance by:
- Researching and focusing on keywords that are most relevant to the product and the consumer’s search
- Writing clear, descriptive copy that is easy for shoppers to digest and leads to an informed purchase decision
- Highlighting eye-catching, informative product photography and videos to increase consumer interest and help them visualize the product
- Formatting the listing with A+ Content to create a more compelling product story
Each of these techniques helps us develop listings that produce content that will be of interest to consumers and ultimately be more likely to be seen by Amazon.
Keyword Research for Amazon Listing Optimization
A successful Amazon listing is built upon relevant keywords. A solid foundation will ensure your listing appears higher in search rankings and will stimulate greater conversions. Weak foundations will ensure that your listing will crumble and appear to few consumers. Seller’s Reliance’s job is to ensure that your listing is based on solid foundations.
A comprehensive search engine optimization (SEO) analysis is conducted to determine which keywords are best suited for your listing. Using Amazon searches to find items like yours, we research the most relevant words to include in your listing. You will be on your way to greater exposure and optimization when our copywriters seamlessly incorporate these keywords into your listing.
A strategic message for your product can be created through copywriting
Amazon ranking factors are most affected by your listing content, which makes sense because it’s what customers interact with the most. The key to optimizing your listing for higher ranking and conversion is to craft well-written content that strategically integrates your most valuable keywords. Our team can help you.
We make sure our Amazon optimization copywriters understand every step of the Amazon customer journey. Our content creation team knows how to manipulate both the Amazon algorithm and the emotions that drive consumers to make a purchase by learning and applying Amazon’s copy guidelines and restrictions.
To help your listings stand out, we develop creative, engaging copy:
Identify the product title
This is the first thing shoppers see when they visit your listing. Using your most important keywords in every title, we carefully craft the headlines to entice shoppers.
Specifications/Bullet Points
Provide visitors with quick information about your product with concise, informative bullet points. The product description plays a crucial role in driving conversions since many shoppers never delve beyond the bullets.
Detailed product descriptions
As you mentioned in your title and bullet points, the product description elaborates on those points. While optimizing keyword usage, it provides a detailed and accurate summary of your product.
Search terms used on the backend
By analyzing your keyword analysis, we identify your most valuable terms and properly format them for Amazon.
Photographs That Draw Shoppers' Attention
Only half the battle is won with Amazon listing optimization. The way shoppers experience Amazon products is different from the way they can in-store, so the product photograph must do a lot of the heavy lifting to make the product come to life. When used in conjunction with copy, high-quality product imagery supports your product message and helps drive sales.
To help ensure that shoppers have a complete and genuine picture of your product, our Amazon team works with you to collect and create beautiful imagery. We emphasize images that are both accurate and compelling, and that:
- Shows a 360-degree view of your product
- Highlights occasions for product usage
- Gives consumers a feel for how your product fits into their lives
- Helps consumers grasp the size of your product
- Captures important product details and features
A+ Content Makes Your Product Listing Stand Out
Seller Central and Vendor Central offer A+ Content to sellers. Using either platform, sellers can provide shoppers with deeper information about their products and elaborate on their descriptions and add additional photos. Conversion rates and returns are decreased greatly with this supplementary content.
Our A+ Content services include:
- Help determining if supplementary content is the right approach for your product
- Copywriting for titles, description and product features
- A+ Content template design or selection
- Creation of high-quality photographs to highlight product details and meet Amazon’s specifications
- Optimization of product descriptions to help engage shoppers to buy
- Listing products on Amazon’s various marketplaces to help increase visibility and sales
A+ Content Makes Your Product Listing Stand Out
Seller Central and Vendor Central offer A+ Content to sellers. Using either platform, sellers can provide shoppers with deeper information about their products and elaborate on their descriptions and add additional photos. Conversion rates and returns are decreased greatly with this supplementary content.
Our A+ Content services include:
- Help determining if supplementary content is the right approach for your product
- Copywriting for titles, description and product features
- A+ Content template design or selection
- Creation of high-quality photographs to highlight product details and meet Amazon’s specifications
- Optimization of product descriptions to help engage shoppers to buy
- Listing products on Amazon’s various marketplaces to help increase visibility and sales
A+ Content Makes Your Product Listing Stand Out
As much as we understand that you might have budgetary concerns regarding your Amazon product listing, we understand that you need assistance. In order for you to succeed, you must begin somewhere. We’re here to help you improve your listing on Amazon by providing the essential first steps.
- Completed listing for one parent SKU (up to 5 child SKUs)
- Data-driven keyword research
- Backend search terms
- Competitor analysis
- Consumer-friendly content (bullet points and description)
- Image recommendations *
- FBA or FBM listing setup
- Listing support for the first 30 days **
- Expert recommendations for further progres
A good standing Amazon account is required. You should be the brand owner and have control over the pages of the products you are listing. In the selling category, the client must be ungated.
* Image creation is not included in this package.
** This covers issues that may arise if Amazon changes requirements that result in your listing being affected within the first 30 days of its being live.