A+ Content for Amazon Drives Conversions
A+ Content means a graphically appealing section that’s added to a product listing. Traditionally, the term was used for “enhanced brand content.”. A+ Content replaces the simple and often dull product description that appears on the product listing page. Compelling, eye-catching and detailed Amazon A+ Content improves the user experience and drives conversions.
An A+ Content package can be added by sellers enrolled in the Brand Registry program. Basically, if you haven’t already done so, you can upgrade your Amazon products to A+ Content right now. What’s the benefit? This results in merchants gaining a great competitive advantage over other sellers and shoppers responding by buying now. An Amazon researcher estimates that A+ Content can result in a 10% sales bump!
Product Descriptions that Go Beyond the Traditional
There is little to no visual interest in the standard Amazon product description, which is mostly text and no images. In addition to adding simple formatting such as bolding, line breaks, and bullet points to content, a seller may manually input HTML code to do so, but that could violate Amazon’s HTML restrictions and render the content invalid.
Even if your product information is well written, engaging, and useful, adhering to Amazon’s HTML application results in content that looks like a college term paper rather than an eye-catching, compelling sales pitch.
When shoppers stop, what entices them? When your description appears on the page, how do you keep their attention long enough for them to read it rather than just skimming it and moving on to the next product? Through A+ Content, of course!
Amazon Seller Brand Registry: Who Should Use It?
The team at Amazon A+ Content helps you determine if Amazon A+ Content is right for you during a free, initial consultation. If A+ Content is right for you, then we utilize Amazon’s modules to break up heavy descriptions and create an easy-to-digest page of quality information.
Copywriting. Our copywriting services include engaging product titles, detailed product features, and A+ product descriptions.
Design: We design A+ Content pages for your business.
Photo Editing: Are your images low-res or poor quality? We use image processing to highlight details while meeting Amazon’s specs.
Marketplace: Once your A+ Content is complete, we list your products on Amazon’s marketplace and handle ongoing maintenance.
Optimization: Performing the above services according to Amazon best practices, our unique skill set and years of experience help us to better optimize your product descriptions and engage buyers.
Amazon A+ Page Improves Your Description Section
Amazon offers A+ Content to sellers utilizing their Seller Central and Vendor Central platforms, allowing them to add more appealing, in-depth information to a product listing’s description.
With A+ Content, you can add imagery, choose from a wider range of formatting options and enjoy more creative ways to layout your content. This unique content approach converts better than other content tools and helps turn more shoppers into buyers by:
Grabbing Shoppers’ Attention
Amazon A+ Content stops shoppers in their tracks simply because they are used to seeing product listings filled with long blocks of text. The large images and uniquely formatted copy have the powerful shock value and stopping power that every seller desires.
A primary benefit of A+ Content is its ability to display large, eye-catching images. This presents a great opportunity to show off every feature and benefit of your product. Shoppers get a detailed look at your product before they make a purchase, allowing them to hit that “buy” button with confidence.
Making Skimming for Information Easy
The last thing consumers want to do is search through lines and lines of text for the information they need. A+ Content eliminates this problem by making product information easier to digest. Eliminating big, bulky text blocks allows sellers to break up their content and helps shoppers quickly and easily locate the information they need.
Using Proven Marketing Tactics
Amazon A+ pages resemble traditional brochures and marketing collateral is not a coincidence. A+ Content permits sellers to explore new formats, color schemes and added imagery, beyond the standard textual confines. This helps to further build the brand’s reputation and increase conversions. The modules included within Amazon’s A+ Content replicate tried-and-true tactics that marketers have used for centuries.
Demanding awesome results in a win-win
By Demanding Awesome, you can reap the benefits your product listing are undeniable. After working with our team to enhance their product descriptions, sellers often experience the following benefits:
- Increased sales
- Increased traffic
- Increased conversions
- Reduced returns
- Communicated value
- Improved search rankings
- Increased trust from consumers
- Improved customer experience
- Improved customer satisfaction
As one of the primary benefits of switching to A+ Content, sellers see a decline in the number of product returns. Consumers who are given more information about the product before buying are less likely to experience buyer’s remorse and are more likely to leave positive product reviews, which boosts sales.
Would you like to get started with awesome A+ content?
The benefits of Amazon A+ Content are becoming more apparent to sellers every day. As soon as possible, we recommend you utilize this valuable tool to get a jump on your competitors. By doing so, you can optimize your A+ Content before your competitors do the same.
Your product listings will be enhanced with great, easy-to-read A+ Content created by our expert writers. Through words and images, they capture and convey nuanced details of your product and what it would be like to touch, feel, and hold it.
With ideas about how the product can be used to improve the readers’ lives, we hope to engage and resonate with them. Your content will be more effective if you take advantage of enhanced images, comparison charts, and compelling text.
A+ pages on Amazon are a great way to stand out from the crowd and separate yourself from the pack of sellers and converting more shoppers to buyers.