Amazon Seller Storefront: Why Should You Create One?
Online sellers have a persistent challenge in trying to replicate the in-store experience in a sometimes impersonal online environment. Creating an Amazon Brand Store allows you to reach out to customers on a new level and show off more information about your brand. Powered by Amazon, the centralized hub is tailored to reflect your branding and make you stand out from the crowds on the crowded, but highly popular, Amazon marketplace.Â
- Drive traffic to your entire catalog and increase sales
- Create an immersive online shopping experience
- Highlight your best-selling and seasonal items
- Keep eyes on your brand, not the competition
Constructing an effective, custom-made online store for your brand can be difficult. A professional firm like Sellers Reliance can help if you’re unsure you’re capable of building one. The experts at Sellers Reliance can handle the complete management of your Amazon store.
Design an Online Shopping Experience That Is Visually Appealing
Brand-registered businesses can breathe a sigh of relief with Amazon Brand Stores. Consumers are kept focused on your brand, and only your brand when they get an immersive shopping experience.
With Amazon’s easy-to-use templates and customization options, it’s never been easier to build a dynamic and attractive Amazon storefront page. Your Amazon Brand Store, created by Seller Reliance, will help your brand visually convey its identity and represent it, while establishing trust with consumers.
What are the Eligibility Requirements for Launching an Amazon Storefront?
You are eligible to create an Amazon Brand Store if you have successfully registered at least one brand with Amazon Brand Registry. If you qualify for a Store, you can find out by visiting your Amazon Store page. Here you can find out whether your brand qualifies for the Amazon Store as well as a list of the brands you are eligible for.
When you arrive at your Amazon Stores page, you see a message that says there are no registered brands. This means you are not currently eligible for Amazon Storefront. You must register your brand with Amazon before creating your Storefront if you own one of your brands.
A store on Amazon cannot be created if you don’t have your own brand. If you don’t have access to an Amazon Brand Store, then you can configure your current storefront through your Seller Profile and customize your Amazon URL. It won’t look as impressive as an actual Amazon Brand Store, but you can’t do much else with the limitations.
The Benefits of Brand Stores for My Company
Setting up a Brand Store is free of charge on Amazon. The Amazon.com Store Management Tool offers drag-and-drop components and templates, allowing brands to manage their Amazon store on their own. You should, however, consider hiring an experienced design team to ensure that the objectives of your brand are clearly communicated, and that you are meeting the expectations of your target audience visually.
You can choose from several options in the Amazon Brand Store:
Make your store unique. Create a strong shopping experience that increases your brand’s value and brand recognition with a variety of design templates.
Control the Browsing Experience. Organize your catalog so that it looks the way you want based on what your objectives and goals are.
Product promotions can be seamlessly integrated. Share products and drive customers to your Amazon Brand Store with built-in social sharing and promotional extensions.
The Benefits of Brand Stores for My Company
Setting up a Brand Store is free of charge on Amazon. The Amazon.com Store Management Tool offers drag-and-drop components and templates, allowing brands to manage their Amazon store on their own. You should, however, consider hiring an experienced design team to ensure that the objectives of your brand are clearly communicated, and that you are meeting the expectations of your target audience visually.
You can choose from several options in the Amazon Brand Store:
Make your store unique. Create a strong shopping experience that increases your brand’s value and brand recognition with a variety of design templates.
Control the Browsing Experience. Organize your catalog so that it looks the way you want based on what your objectives and goals are.
Product promotions can be seamlessly integrated. Share products and drive customers to your Amazon Brand Store with built-in social sharing and promotional extensions.
Three unique design templates for you to choose from
The Brand Store at Amazon lets you create three unique design templates that can be customized and differentiated by:
- Sub-brands
- Product categories
- Featured products
- Best sellers
- New releases
Multimedia can be added to any template to help you enliven your brand, enhance visual interest and showcase how your products are used. Examples include:
Product Grid. You can use this matrix to display a wide range of products quickly and efficiently.
Marquee. You can display more images and product descriptions, including testimonials, with the Marquee, which gives you access to more detailed information about products.
Showcase. Using this content-rich template is incredibly flexible and provides great flexibility. Detailed imagery and content allow you to showcase a wide variety of products using this template.
Store Differentiation: How to Stand Out
As a general rule, Amazon requires brands to maintain their product pages in line with the overall appearance and feel of the Amazon Marketplace. As a result of the Brand Store, sellers can now create their own Amazon hubs branded with their own distinct logos. To create an Amazon hub unlike any other seller’s Storefront, you may combine social media linking, multimedia content, and your choice of design templates.
Even though there is no magic formula for success, the best Amazon Stores rely heavily on the development of creative assets of the highest quality. It is imperative to create quality visual components to catch the consumer’s eye in a highly competitive market. The visual elements you should consider are a hero image, product photos, product copy, and videos.
Make a big impression with multimedia content
The chances of conversion rates increasing dramatically with high-quality imagery and video content are common. Storefront videos enable sellers to showcase multiple angles of products and incorporate product demonstrations into their storefronts, which is why it is so exciting for Amazon sellers to use these features.
Sellers Reliance has dedicated multimedia experts on hand to assist you in creating impressive Amazon Storefront content.
Customer needs can be met by tailoring your store
An Amazon Storefront can display different products based on key consumer insights by allowing you to utilize dynamic widgets or select specific product listings. They are determined by keyword searches, most popular products, and past recommendations. Showing products tailored to those factors helps you meet the unique needs of your customers, leading to an increase in conversions.
Sellers Reliance has dedicated multimedia experts on hand to assist you in creating unique Amazon Storefront content.
Your Brand Store Can Get You Great Results
An Amazon Storefront can display different products based on key consumer insights by allowing you to utilize dynamic widgets or se
Several tools are available on Amazon’s Brand Store to help you market your brand and draw shoppers to your page. Among them are:
Storefront URL with a unique address
Once you’ve built your custom store, you’ll receive a unique URL for consumers to visit. Your products are easily accessible from a single location, giving shoppers quick and easy access.
Get Your Store Up and Running with Store Builder
It takes just a few minutes to build a storefront with Store Builder. Storefronts are easy to create and can even be launched in as little as 72 hours! Using the tool is easy, so even if you have no experience with websites, you can easily build a store.
Engaging Your Customers – Manage Your Tool
To promote new products, you can easily create email marketing campaigns with this tool. Your campaign can be scheduled by adding one product that has been launched on Amazon in the past six months, choosing a supporting image, and uploading a logo.
Increase sales outside of Amazon by driving traffic to your store
Several other marketing techniques are also available to drive traffic to your Store from outside Amazon. In addition to the tools mentioned above, you are also able to use several other marketing tactics outside Amazon to drive traffic to your Store.
Create Headline Search Ads
You can use these ads to build awareness of your product among appropriate shoppers before they see relevant search results.
You can display the URL of your brand store
Having your Store URL displayed across your other marketing materials is one of the most cost-effective ways to promote it. For example, you can display it on your posters, emails, and your website.
Using social media, spread the word
Promoting your Amazon Store to a wide audience is easy with social media platforms like Facebook, Instagram, Pinterest and LinkedIn. Moreover, your customers share your products with their networks, so they help spread the word.
Amazon Store Manager: Monitor your storefront
The Amazon Store Manager makes it easy to monitor your page through your Amazon Brand Store. You can manage your store in four easy steps:
- You can edit your Amazon Store pages, create pages, and delete pages from the page manager.
- You can preview your published Amazon page before it is published to Amazon.
- Title manager allows you to add, edit and delete titles from your Store.
- Status bar displays the current condition of your Store as well as any error messages.
Increase sales outside of Amazon by driving traffic to your store
Several other marketing techniques are also available to drive traffic to your Store from outside Amazon. In addition to the tools mentioned above, you are also able to use several other marketing tactics outside Amazon to drive traffic to your Store.
Create Headline Search Ads
You can use these ads to build awareness of your product among appropriate shoppers before they see relevant search results.
You can display the URL of your brand store
Having your Store URL displayed across your other marketing materials is one of the most cost-effective ways to promote it. For example, you can display it on your posters, emails, and your website.
Using social media, spread the word
Promoting your Amazon Store to a wide audience is easy with social media platforms like Facebook, Instagram, Pinterest and LinkedIn. Moreover, your customers share your products with their networks, so they help spread the word.
Utilize Amazon Analytics to gather valuable data
In addition to the metrics you can access when managing your storefront through the Amazon Store Manager, you can also view metrics about the amount of traffic your store receives. Among the benefits of Amazon Analytics is the inclusion of information from outside sources, such as Facebook ads – something Amazon doesn’t offer to all sellers.
Create an Amazon Store that complies with Amazon's requirements
For content, Amazon has rules and guidelines, just like every other tool on its platform. It’s crucial to follow these protocols to get your Brand Store approved and into shoppers’ hands as fast as possible. When creating your storefront, make sure you pay special attention to the quality of the imagery you display as it stands a better chance of being approved.
Sellers' common mistakes
There are some do’s and don’ts that you should follow when using Amazon’s Brand Store. Don’t make these mistakes when building your Amazon Store, otherwise Amazon may reject your creation:
- Imagery and design issues with your page
- Placement of a poor-quality hero image
- A logo image that is not sized to a 1:1 ratio
- A logo that interferes with an important part of the hero image
- Phone numbers and/or websites displayed on your page
- Product guarantees such as warranties
- Personal information on your Brand Store page
- A link to a web page outside of Amazon
Correction of video content errors can be trickier. If your video includes product pricing, external URLs, or customer reviews, it may be rejected by Amazon. As a general rule, the best way to use video content is to demonstrate how to use a product.
Working with an Amazon consultant is the best way to ensure that your content is approved by Amazon. Creating an Amazon-approved Store with Sellers Reliance is one of the ways we assist our customers.
It is important to realize that creating an Amazon Store is more than a “nice to have.” With all the benefits and ease of use this hub offers, there’s no reason to delay creating one. Get in touch with us today!