Amazon Brand Registry Program: What Is It?
As a brand owner, Amazon’s Brand Registry provides you with the tools for understanding, protecting, and showcasing your intellectual property.
There is no guarantee that the listing of a product on Amazon is controlled by its manufacturer. Likewise, private labellers, contracted distributors or authorized sellers do not have any guarantees of brand control. Sellers are encouraged to contribute information.
Amazon Seller Brand Registry: Who Should Use It?
Those who manufacture or sell their own branded products on Amazon with a registered trademark can participate in the Amazon Brand Registry program. It is designed to provide them with priority over:
- Manufacturers that want to sell their own branded and trademarked product(s)
- Sellers that private label their own branded product(s) and control the trademark
- Distributors, resellers or individuals with authorization from the brand and trademark owner
Amazon Brand Registry registration is only available to brands that have trademark registrations in countries where you wish to enroll or have pending trademark applications filed through Amazon IP Accelerator.
Whether you are developing a text-based mark or an image-based mark with words, letters, or numbers is the trademark for your brand. The classifications of an eligible trademark differ depending on where it has been registered.
Benefits of Amazon Brand Registry
By registering your brand on Amazon, you will gain access to tools that ensure your brand is accurately represented, that help you find and report violations, and help Amazon prevent violations.
A correct brand representation gives you greater control over Amazon product pages mentioning your brand, so your customers are more likely to see accurate information.
The Amazon Standard Identification Number (ASIN) Search and Global Search, as well as Image Search and Bulk ASIN Search, are powerful tools for finding infringement.
A proactive measure that identifies and removes potentially problematic listings is referred to as predictive protection. Amazon Brand Registry gives your brands more protection the more your brands share.
As your business grows, brand-building benefits, such as A+ Content and Brand Stores, help you grow the brand.
Amazon registry support is provided by a dedicated team 24 hours a day, 7 days a week.
- Manufacturers that want to sell their own branded and trademarked product(s)
- Sellers that private label their own branded product(s) and control the trademark
- Distributors, resellers or individuals with authorization from the brand and trademark owner
Amazon Brand Registry registration is only available to brands that have trademark registrations in countries where you wish to enroll or have pending trademark applications filed through Amazon IP Accelerator.
Whether you are developing a text-based mark or an image-based mark with words, letters, or numbers is the trademark for your brand. The classifications of an eligible trademark differ depending on where it has been registered.
Awesome Services Help Protect Your Brand
The Awesome Dynamic team will:
- Apply for brand registry on Amazon on your behalf
- Facilitate the provision of documentation and proof of ownership of your trademarked brand to Amazon
- Verify that your products have been enrolled in the Amazon Brand Registry and assign Global Catalog Identifiers (GCIDs)
- Assist in setting up your products in the Amazon Transparency Program, which is an authentication service that helps protect your brand and customers from counterfeits
- Identify and report other sellers using your registered brand(s) in their listings
- Troubleshoot and correct any products not enrolled automatically
Amazon Registry Help for Your Account
Awesome Dynamic defense specialists protect your brand via diligent monitoring of the Amazon platform and quick reporting of any usage violations in the Amazon marketplace. Our expertise provides:
- Control over your branded products’ important attributes
- Ability to list products without UPCs or EANs
- Access to exclusive programs such as Amazon Brand Stores and Sponsored Brand advertising
- Protection against counterfeiters and illegitimate sellers
- Investigation and urgent action on infringement cases
- A protected customer experience for shoppers
- Take advantage of all these benefits today! Reach out to the Sellers Reliance team.